Thank you very much for taking the time to write a review in TripAdvisor. Your feedback about prices is well accepted, yet, the matter here is that the Palm Jumeirah has only one supplier for alcoholic beverages, and this supplier does not provide any rebate or support in terms for of free of charge beverages to any of the resorts in the Palm Jumeirah. This is one of the main reasons Palm properties have higher prices. The taxation on top of it with the implementation of the 5% of VAT had a quite considerable impact in the current market, therefore, the pricing structure of certain hotels are high but overall in the same line within most of the items on offer. Profit margins are subject to company targets and decisions are made at corporate levels for every business. We always work on providing better value for money for our guests and this is the reason of the implementation of the 7 hours happy hour in Anantara, 7 days a week, the only hotel in Dubai Palm Jumeirah that has this offer. We still hope you have fond memories here with us and we look forward to the pleasure of welcoming you again soon.