NET NOW: Travel Advisory
"It's about time that travel got its own search engine. TripAdvisor (www.tripadvisor.com), debuting this month, takes a new approach by collecting, categorizing, and qualifying information from a wide variety of sources, rather than spewing out sites indiscriminately.
The idea for this method hit TripAdvisor president Stephen Kaufer while he was researching his own getaway. After days of searching, he finally found relevant information -- on an individual's personal home page. 'I decided there must be a better way,' Kaufer says."